MATIA Arch:Int

MATIA Arch:Int is a furniture store and a design studio founded by anh Tường, an architecture based in Quang Ngai City.
 
The brand's target customers are newly wed couples and young families who want to decorate their shelters with reasonable price items. To pursue a simple yet bold text logo, Giao chooses a geometric font and takes the curves out of it. 
 
The company motto is 'Trọn vẹn hình thức, chu toàn nội dung', which means the products and services are highly taken care by the staffs. Since the client prefers an architectural thinking system, Giao proposes a series of modular shapes for the brand's patterns. By using a system of squares and rectangles, the client is able to create easily new icons for their furniture items such as chairs, sofas, cabinets, shelves, etc. as well as imply silhouettes of buildings.
 
The furniture store was first opened in 2022. Since then, the owner has done a nice work of applying the brand identity system on the store's sign, the reception booth, price tags and other publications.