Mindful Living

Mindfulness is the life compass of Giao.
 
When she was asked to manage a new year lookbook production project for the first time at Viet Trang, Giao saw her brain ran straight to the subject of a mindful living.
 
As an in-house designer of Viet Trang, Giao understand deeply their vision and mission to spread a sustainable lifestyle and honor Vietnamese craftsmanship. From her perspective, what makes them a good team is they have the same philosophy and work ethics despite of coming from a various of professional backgrounds. They choose a mindful career path where we can do good while doing bussiness. They are so mindful in communication that we can gain trust from global partners. Therefore, no theme can be suitable for them better than "Mindful Living" for the Spring collection in 2022.
 
After the concept was accepted internally, she asked her friends from The Sub Lab to join her in the shooting stage. Technically, they told a visual story in which the products addapt in different living spaces. They imagined a home with five main areas: a rustic kitchen, a greenery living room, a concise laundry room, an inspring work place and a peaceful zone for healing. The challenge was they only had an area of 20m2 in our office to set up all five shooting scenes. It turned out to be an 'no difficulties, no discoveries' moment pushing them look around for every liltle thing that they can make a use out of.
 
Giao was lucky enough to be able to borrow an typhographic decorative wood piece from her favorite vegan restaurant - Here and Now, for using it in the set. The letters were beautifully written in Plum Village typography style.
 
It was both thrilling and delightful for Giao to join the project. She had to make sure my explaination for the topic is persuasive enough for the managers and inspiring enough for my teammates.
 
Fortunately, the team were all satisfied with the final result.